How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 01.07.2025 12:04

How can a small local business with no marketing budget use social media to attract more customers?

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

I've tried to write a Kindle eBook and have published it on Amazon. But the thing is that I haven't made any sales yet even though I published it nearly 6 months ago. How do I get people to purchase it?

Place

Processes

People

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Good marketing is doing this well.

Perception

Price

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Product

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

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